Visua :: Strategic Brand Design :: Melbourne Australia

Piccolo Architecture, Brand Identity

Piccolo Architectecture’s stationery is simple, clean and sophisticated. Minimalist and carefully composed, the stationery is a reflection of the studio’s approach to its architecture. Here the letterhead layout defines the structure of the letter and even the way it is folded. The letterpress printing process provides a unique tactile quality across the broad range of stationery items.

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Piccolo Architecture, Custom Typeface

In rebranding Piccolo Architecture, Visua set about designing a unique, custom typeface to visually reflect the personality of the business, and help them stand out from the crowd. The bespoke typography not only forms the brand logo, but enables Piccolo Architecture to express multiple messages across a range of marketing activities while maintaining the consistency and integrity of the brand.

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Piccolo Architecture, Brand Identity

Piccolo Architecture’s new brand identity utilises bespoke typography to reflect the personality of the business, and help it stand out from the crowd. The clean, contemporary custom typeface has been designed to work in both the print and online environments. The triplex (white-black-white) business cards have been printed letterpress to further enhance the tactile quality.

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MFL Careers, Brand Identity

MFL Careers approached Visua in late 2012 to develop an online presence for their newly formed career development consultancy, based in Melbourne. Our initial discussions centred around the importance of developing a brand identity that would help set the stage for the look and feel of the future website. The identity and subsequent stationery marks a vast point of difference to the more cliché imagery typically employed by the career development industry such as, pathways, ladders or puzzle pieces. The use of simple, bold, clean typography projects a contemporary face to the business. The MFL Careers website closely mirrors the new identity and even integrates it into the menu system.

Visit www.mflcareers.com.au

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MFL Careers, Web App

MFL Careers approached Visua in late 2012 to develop an online presence for their newly formed career development consultancy, based in Melbourne. Our initial discussions centred around the importance of developing a brand identity that would help set the stage for the look and feel of the future website. The identity and subsequent stationery marks a vast point of difference to the more cliché imagery typically employed by the career development industry such as, pathways, ladders or puzzle pieces. The use of simple, bold, clean typography projects a contemporary face to the business. The MFL Careers website closely mirrors the new identity and even integrates it into the menu system.

Visit www.mflcareers.com.au

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Taylor Reynolds, Brand Identity

Taylor Reynolds are specialists in multi-residential development and design services. Based in amongst the side streets of Fitzroy, Taylor Reynolds’ new identity and website draws its inspiration from Fitzroy’s gritty urban environs, the juxtaposition of business, fringe and cafe cultures and the tapestry of advertising, street stencil art and tagging that adorns most walls. The identity is very much about an expression of ‘place’ and as such utilises a custom stencil typeface which can be dressed up for serious business or dressed down for casual fun, spray stenciled on walls or dissected to create intricate patterns.

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Taylor Reynolds, Brand Identity

Taylor Reynolds are specialists in multi-residential development and design services. Based in amongst the side streets of Fitzroy, Taylor Reynolds’ new identity and website draws its inspiration from Fitzroy’s gritty urban environs, the juxtaposition of business, fringe and cafe cultures and the tapestry of advertising, street stencil art and tagging that adorns most walls. The identity is very much about an expression of ‘place’ and as such utilises a custom stencil typeface which can be dressed up for serious business or dressed down for casual fun, spray stenciled on walls or dissected to create intricate patterns.

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Volume Audio Stores, Brand Identity

The Visua team have recently designed an exciting new brand identity for an Australian chain of high-end audio stores. The project entailed the generation of a new company name and the rebranding of an established leading retail business from the ground up. Previously called “Just Klapp”, the business has totally reinvented itself. The name “Volume” expresses the core essence of the new business direction and helps position the company within the mainstream retail market. The first Volume store opened its doors to the public in mid September 2011 at Westfield Doncaster. The second store at Melbourne Central will open in late October, with additional stores rolling out over the course of 2012.

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Volume Audio Stores, Brand Identity

The Visua team have recently designed an exciting new brand identity for an Australian chain of high-end audio stores. The project entailed the generation of a new company name and the rebranding of an established leading retail business from the ground up. Previously called “Just Klapp”, the business has totally reinvented itself. The name “Volume” expresses the core essence of the new business direction and helps position the company within the mainstream retail market. The first Volume store opened its doors to the public in mid September 2011 at Westfield Doncaster. The second store at Melbourne Central will open in late October, with additional stores rolling out over the course of 2012.

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Volume Audio Stores, Brand Identity

The Visua team have recently designed an exciting new brand identity for an Australian chain of high-end audio stores. The project entailed the generation of a new company name and the rebranding of an established leading retail business from the ground up. Previously called “Just Klapp”, the business has totally reinvented itself. The name “Volume” expresses the core essence of the new business direction and helps position the company within the mainstream retail market. The first Volume store opened its doors to the public in mid September 2011 at Westfield Doncaster. The second store at Melbourne Central will open in late October, with additional stores rolling out over the course of 2012.

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Volume Audio Stores, Brand Identity

The Visua team have recently designed an exciting new brand identity for an Australian chain of high-end audio stores. The project entailed the generation of a new company name and the rebranding of an established leading retail business from the ground up. Previously called “Just Klapp”, the business has totally reinvented itself. The name “Volume” expresses the core essence of the new business direction and helps position the company within the mainstream retail market. The first Volume store opened its doors to the public in mid September 2011 at Westfield Doncaster. The second store at Melbourne Central will open in late October, with additional stores rolling out over the course of 2012.

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Volume Audio Stores, Brand Identity

The Visua team have recently designed an exciting new brand identity for an Australian chain of high-end audio stores. The project entailed the generation of a new company name and the rebranding of an established leading retail business from the ground up. Previously called “Just Klapp”, the business has totally reinvented itself. The name “Volume” expresses the core essence of the new business direction and helps position the company within the mainstream retail market. The first Volume store opened its doors to the public in mid September 2011 at Westfield Doncaster. The second store at Melbourne Central will open in late October, with additional stores rolling out over the course of 2012.

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Volume Audio Stores, Brand Identity

The Visua team have recently designed an exciting new brand identity for an Australian chain of high-end audio stores. The project entailed the generation of a new company name and the rebranding of an established leading retail business from the ground up. Previously called “Just Klapp”, the business has totally reinvented itself. The name “Volume” expresses the core essence of the new business direction and helps position the company within the mainstream retail market. The first Volume store opened its doors to the public in mid September 2011 at Westfield Doncaster. The second store at Melbourne Central will open in late October, with additional stores rolling out over the course of 2012.

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Alfred Hospital, Brand Identity

Rebranding an iconic hospital such as The Alfred requires an appreciation for the sensibilities associated with such a care focused organisation – its values, history, community, staff and above all its environment. Consultative research paved the way to a humanistic approach that embodied all of these values. The Hospital’s existing identity had seen little change in its 140 year history. Our objective was to develop an engaging contemporary mark that retains the historical and cultural values and provides a platform on which to build the next 140 years. The established visual language was then translated to the Sandringham and Caulfield Hospitals.

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Alfred Health, Brand Identity

Rebranding an iconic hospital such as The Alfred requires an appreciation for the sensibilities associated with such a care focused organisation – its values, history, community, staff and above all its environment. Consultative research paved the way to a humanistic approach that embodied all of these values. The Hospital’s existing identity had seen little change in its 140 year history. Our objective was to develop an engaging contemporary mark that retains the historical and cultural values and provides a platform on which to build the next 140 years. The established visual language was then translated to the Sandringham and Caulfield Hospitals.

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Incognito Sum, Brand Identity

An individual specialising in corporate name generation, trademarking and copywriting services can sometimes go unnoticed. Although many would recognise the names of some of Australia’s largest corporations they would not know the identity of the person that instigated that name. It was this principle that was the genus for Bridgette Engeler Newbury’s business name. Derived from the latin, the name translates to “I am Unknown”. The business identity was developed using obscured images of Bridgette. A series of images allow her business to convey different messages, from a simple ‘hello’ on the cover page of a document to symbolically representing trademarking and copywriting services.

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Momentum Builders, Brand Identity

Visua were in their element when asked to rebrand a leading Melbourne residential and commercial construction company. Starting with name generation, the task was to encapsulate the company’s philosophy, their drive, energy and focus on the future in a single word. ‘Momentum’ embodies all these values, it stands as a measure of their growth and reflects their forward direction. The visual expression of ‘individuals coming together to create modern architecture’ was represented by vibrant dots, the individuals in a hive of activity, surrounding a simple square, modern architecture in its purest form.

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Momentum Builders, Brand Identity

In rebranding a leading Melbourne residential and commercial construction company, the first stage was to conduct a visual audit of all existing branded material and employ appropriate reproduction methods to represent the new brand in the best possible way. Visua developed all internal and external forms of communication, from letterheads to purchase order forms and email footers, from building signage to site signage, even Christmas cards. A range of apparel was designed that not only branded corporate uniforms but also mandatory construction site apparel such as hard hats, high visibility vests, T-shirts, hats, beanies and multi-use jackets.

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Momentum Builders, Brand Identity

Visua were in their element when asked to rebrand a leading Melbourne residential and commercial construction company. Starting with name generation, the task was to encapsulate the company’s philosophy, their drive, energy and focus on the future in a single word. ‘Momentum’ embodies all these values, it stands as a measure of their growth and reflects their forward direction. The visual expression of ‘individuals coming together to create modern architecture’ was represented by vibrant dots, the individuals in a hive of activity, surrounding a simple square, modern architecture in its purest form.

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Envi, Name Development and Brand Identity

Australian Paper required a brand identity for a new line of carbon neutral papers. Although only asked to design a visual mark, our Creative Director also presented several alternate naming options. ‘Envi’, a shortening of environment, was a clear favourite and subsequently presented numerous exciting marketing opportunities. A strapline ‘Go Green with Envi’ helped position the brand as a market leader and one to be envious of. A simple typographic solution was utilised to transcend the multitude of visual cues used to convey today’s gamut of environmental messages.

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Cube 3, Brand Identity

Cube 3 specialises in the design, planning and building of small to medium size contemporary residential developments. Visua’s challenge was to develop a business name and brand identity that reflects the company’s modernist architectural approach while appealing to a design savvy audience. The name is derived from the expression of the simplest architectural form – a cube, combined with a reference to the three founders of the business. A simple contemporary typographic approach was developed and a unique custom typeface designed. Clever typographic crafting enabled the formation of a cube from the ‘3’.

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Australian Stock Report, Brand Identity

The Australian Stock Report is an online business specialising in subscription based stock reporting via email and the internet. In rebranding the business it was essential to ensure the new brand would translate across multiple media. The identity is formed from three core visual elements; the form of Australia, the lowercase letter ‘a’ seen on a 45° angle and a historic reference to stock ticker tape. The project also encompassed sub-branding for each of the three report types. This was successfully handled via a simple colour change within part of the main brand mark.

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