Momentum Builders, Brand Identity
In rebranding a leading Melbourne residential and commercial construction company, the first stage was to conduct a visual audit of all existing branded material and employ appropriate reproduction methods to represent the new brand in the best possible way. Visua developed all internal and external forms of communication, from letterheads to purchase order forms and email footers, from building signage to site signage, even Christmas cards. A range of apparel was designed that not only branded corporate uniforms but also mandatory construction site apparel such as hard hats, high visibility vests, T-shirts, hats, beanies and multi-use jackets.
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