Visua :: Strategic Brand Design :: Melbourne Australia

Two Creeks Vineyard

The Two Creeks Vineyard resides within the beautifully rugged rocky terrain of the Heathcote Wine Region. The vineyards surroundings and the wines deep rich colour lent itself the almost all black design solution. A matt black label with two die cut ribbon-like rivers running around the bottle provided a result that was stunningly beautiful in it’s simplicity. Accolades for the wine as well as the label design continue to be acquired and have been published both nationally and internationally.

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Malouf’s Spice Mezza

Greg Malouf is one of Australia’s leading contemporary Middle Eastern Chefs, His unique style of cooking has inspired a generation of young aspiring chefs Australia wide. When asked to design a new range of boutique mixed spices (Spice Mezza), Visua endeavoured to capture the essence of the Middle East by utilising traditional and textural pattern references with a contemporary twist. An illustration of Malouf’s distinctive profile adorns the label which wraps over the lid to provide secure tamper proofing. Initially set up as a ‘cottage industry’ product, with limited production quantities, Malouf’s Spice Mezza can now be found in leading food stores across the country.

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Mornington Estate Winery

Visua was presented with an amazing opportunity when asked to develop a product brand from the ground up. Mornington Estate is one of Victoria’s premier vineyards, based on the Mornington Peninsula. The task was to develop their low to medium priced wine range for a high volume commercial market. Shelf appeal was paramount to the success of the product. The brand solution consists of the letters ‘M’ and ‘E’ formed from the rows of vineyard vines. Each varietal was colour coded in order to be easily distinguishable at cellar door or on bottle shop shelves.

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Mornington Estate Winery

Chardonnay 2000

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Mornington Estate Winery

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Pier 10 Vineyard

An exceptional years grape yield provided an opportunity for Pier 10 to experiment and for the first time and break into the sparkling wine market. Their hard work and pioneering attitude paid off with the advent of a Sparkling Pinot Noir. Aimed at a majority female market, the packaging needed to not only have shelf appeal, but an innate feminine quality. Taking a broader picture approach, Visua discussed the possibilities of the range extending to additional varietals. Varietals were given a feminine name that was also the name of a precious sparkling gem. ‘Ruby’ – Pinot Noir was the first to be launched with resounding success, followed by ‘Pearl’ – Rosé and ‘Crystal’ – sparkling white.

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Pier 10 Vineyard

An exceptional years grape yield provided an opportunity for Pier 10 to experiment and for the first time and break into the sparkling wine market. Their hard work and pioneering attitude paid off with the advent of a Sparkling Pinot Noir. Aimed at a majority female market, the packaging needed to not only have shelf appeal, but an innate feminine quality. Taking a broader picture approach, Visua discussed the possibilities of the range extending to additional varietals. Varietals were given a feminine name that was also the name of a precious sparkling gem. ‘Ruby’ – Pinot Noir was the first to be launched with resounding success, followed by ‘Pearl’ – Rosé and ‘Crystal’ – sparkling white.

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Pier 10 Vineyard

An exceptional years grape yield provided an opportunity for Pier 10 to experiment and for the first time and break into the sparkling wine market. Their hard work and pioneering attitude paid off with the advent of a Sparkling Pinot Noir. Aimed at a majority female market, the packaging needed to not only have shelf appeal, but an innate feminine quality. Taking a broader picture approach, Visua discussed the possibilities of the range extending to additional varietals. Varietals were given a feminine name that was also the name of a precious sparkling gem. ‘Ruby’ – Pinot Noir was the first to be launched with resounding success, followed by ‘Pearl’ – Rosé and ‘Crystal’ – sparkling white.

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Pier 10 Vineyard

Pier 10 resides on the Mornington Peninsula and draws it’s name from the relocated pier that is a feature of the vineyards main entrance. The Vineyards owners have an extremely personal emotional tie to the pier, having lost a son in a drowning incident by the pier prior to it’s demolition. Pier 10’s Flagship product rightfully features the Pier 10 brand identity which draws upon visual ques such as bollards, the rusty hull of a ship and stenciled type. Simple in form, the label enables the flexibility to cater for the extensive range of varietals.

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Shelmerdine Winery

Owned and operated by the Myer family, the Shelmerdine winery is nestled amongst the glorious Pre-Cambrian Hills of the Heathcote wine region. As such, the vineyard and winery offer some of Heathcote’s most amazing views of the rugged surrounding landscape. To acknowledge the beauty of the local environment, stunning landscape photography was taken at dawn and dusk, capturing the textural beauty of the region, as the fog lifts and the dew gently settles. The photography became the centrepiece and focus of Shelmerdines cellar door range, as well as printed collateral.

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Dromana Estate Winery

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Ryco Filters

When Visua first meet with Ryco Filters their brand had seen little change since it’s inception in the late 1940’s. Initially asked to review and refine the existing packaging, Visua took it upon themselves to present the possibilities and potential for the brand. Subsequently, a fresh new contemporary brand direction was embraced. The new brand identity was rolled out across the company and distinctive, uniform packaging developed, that dramatically improved on-shelf appeal. A product identification panel was designed to help easily differentiate product categories. An extensive Graphic Standards Manual was later created to ensure the accurate reproduction of all packaging by Ryco’s Global supply network.

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Berri Valencio Fruit Juice Range

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