Australian Paper, Envi Carbon Neutral Paper Range
Australian Paper required a brand identity for a new line of carbon neutral papers. Although only asked to design a visual mark, our Creative Director also presented several alternate naming options. ‘Envi’, a shortening of environment, was a clear favourite and subsequently presented numerous exciting marketing opportunities. A strapline ‘Go Green with Envi’ helped position the brand as a market leader. To support the product launch to market, a suite of collateral was designed to highlight Envi’s core environmental values. Custom presentation boxes housed detailed product specifications and product samples, which were presented to peak bodies and government agencies.
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