Taylor Reynolds are specialists in multi-residential development and design services. Based in amongst the side streets of Fitzroy, Taylor Reynolds’ new identity and website draws its inspiration from Fitzroy’s gritty urban environs, the juxtaposition of business, fringe and cafe cultures and the tapestry of advertising, street stencil art and tagging that adorns most walls. The identity is very much about an expression of ‘place’ and as such utilises a custom stencil typeface which can be dressed up for serious business or dressed down for casual fun, spray stenciled on walls or dissected to create intricate patterns.
Fully self-managed, the website utilises proprietary technologies to scale and optimise images through the Content Management System (CMS) simplifying and streamlining client updates. The site is also built to conform to multiple tablet formats and serves as an essential mobile presentation tool.
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