Visua recently collaborated with a Melbourne based, multi-award winning architectural practice, to help it reinvent itself. The business had grown beyond the profile of the principal architect, so the focus of the company needed to move away from having an individual as its representative, to that of a collaborative, experienced, and well-established team.
Name generation is never easy, however with creative freedom comes great rewards and a simple two letter word can help take a business from ‘I’ to ‘Us’. Strategically this opened the door to potential future business growth, with ‘Architecture by Us’ at the core, branching into ‘Interiors by Us’ and ‘Built by Us’.
Visua’s design for the brand identity draws its inspiration from aerial views of rural and urban architectural landscapes. The ambiguous centre square can represent a humble residential dwelling or a multi-storey high-rise sitting amongst landscaped gardens. No expense was spared in achieving a suite of crafted stationery items, printed letterpress by the talented Taylor’d Press.